HomeSmart opens new Oregon franchise in southern and central markets

By AI, Created 4:26 PM UTC, May 18, 2026, /AGP/ – HomeSmart launched HomeSmart Realty Pros in Ashland, extending its Oregon footprint into southern and central parts of the state. The new franchise brings the brokerage’s 100% commission model, technology tools and agent support to five offices across the region.

Why it matters: - HomeSmart’s expansion gives the brokerage a larger foothold in Oregon beyond its existing northern presence. - The new franchise brings HomeSmart’s 100% commission, agent-first model to more local agents in southern and central Oregon. - The move adds another West Coast market to HomeSmart’s national franchise network.

What happened: - HomeSmart opened HomeSmart Realty Pros, a new franchise with offices in Ashland, Grants Pass, Roseburg, Bend and Redmond. - The main office is at 521 North Main Street in Ashland. - Broker-Owner Rob Chisholm and Managing Principal Broker Peggi Schoning operate the franchise. - The expansion was announced May 12, 2026.

The details: - The franchise will give local agents access to HomeSmart’s proprietary transaction management platform. - HomeSmart Realty Pros will also provide AI-enhanced marketing technology. - The office will offer educational opportunities and personalized real-time support. - Chisholm’s team previously operated as Rogue Real Estate. - The team has $300 million in collective sales and has served more than 1,000 buyers and sellers in the Pacific Northwest. - HomeSmart was founded in 2000 with a 100%-commission, full-service model. - HomeSmart says its footprint includes more than 25,000 agents across 250+ offices in 48 states. - More information is available on HomeSmart.com.

Between the lines: - The Oregon push fits HomeSmart’s broader effort to pair franchise growth with technology-led services. - Chisholm said the new franchise builds on Rogue Real Estate’s low-overhead, high-support model and aims to make that approach more efficient. - Schoning said the franchise reflects a focus on long-term careers and community building, not just transaction volume. - HomeSmart’s recent rebrand appears to be part of a wider effort to sharpen its national identity and franchise appeal.

What’s next: - HomeSmart Realty Pros is positioned to recruit more agents in southern and central Oregon. - The franchise is expected to deepen HomeSmart’s presence as the brokerage continues expanding its national network. - HomeSmart will likely keep leaning on its technology platform and agent support as it grows in new markets.